Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset Italia subsidiary) and Warner Bros. Discovery (through its International division). It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.
History[]
The channel launched on November 20, 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo (Boing, coming soon). In 2006, the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August, 2020. With the birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March, 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.
On 11 July, 2019, another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day.
On 30 August, 2020, Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.